![[How to Create the Future - What I Learned with Audi] The Japanese Audi designers talk about the value of design sense and the future of EVs.](/_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fgonjitti%2Fimage%2Fupload%2Fv1618832568%2Fgonjitti-blogs%2F2021%2F2021-04-23-audi-design%2Fdownload_sxgima.jpg&w=3840&q=75)
The power of Audi's standard and design, born from designer Wada Satoshi. And what is the future of the car society, which looks like an EV that was created a little earlier?
![[Designing Future Things] How to effectively manipulate people from the perspective of the machine? Thinking about communication between humans and machines](/_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fgonjitti%2Fimage%2Fupload%2Fv1617231346%2Fgonjitti-blogs%2F2021%2F2021-04-02-design-machine%2F51SrvCXt69L._SX298_BO1_204_203_200__zbv2kl.jpg&w=3840&q=75)
A sequel to Donald Norman from "Design for Who" Affordance. We introduce tips for personification of machines and communicating well with humans.
![[Design for whom] Affordance, does the handle invite someone to grab?](/_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fgonjitti%2Fimage%2Fupload%2Fv1610408876%2Fgonjitti-blogs%2F2021%2F2021-01-15-who-is-the-design-for%2Fdesign_mux0ty.jpg&w=3840&q=75)
This book is where the concept of affordance comes from. What is a design that confuses people's behavior?
![[Flying Tiger] The color-used genius was in a general store](/_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fgonjitti%2Fimage%2Fupload%2Fv1599459044%2Fgonjitti-blogs%2F2020%2F2020-09-09-flying-tiger%2FScreen_Shot_2020-09-07_at_15.08.11_b04vio.png&w=3840&q=75)
It's not just black and white. Learn from the use of colours at Flying Tiger, a general store from Denmark.
![[Font] Engineer's recommended wide fonts in a wide range](/_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fgonjitti%2Fimage%2Fupload%2Fv1598918401%2Fgonjitti-blogs%2F2020%2F2020-09-04-mono-font-fan%2Fubuntumono_k74yrw.png&w=3840&q=75)
A collection of recommended fonts for font lovers.
![[OOUI] How objects are displayed changes how easy it is to use.](/_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fgonjitti%2Fimage%2Fupload%2Fv1597793803%2Fgonjitti-blogs%2F2020%2F2020-08-21-ooui%2F41JeHrOFBwL_huhzgl.jpg&w=3840&q=75)
The object-oriented UI design includes design patterns for screen layouts.
Finally, what the engineer was thinking was put into words. A new design book.
Raymond Loewy, the man who designed America, devised the law of successful design, "MAYA."