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[100 Blue Oceans That Change Your Business] What will be the next profitable market? Find money at Nikkei BP Research Institute's book.
Roughly speaking
- A journey to find your next gold. Corona should create new gold.
- An overview of 100 blue oceans. There is a lot of futures in AI, working styles, and healthcare.
- Introducing a gold mine that I personally like.
Gold vein born from the coronavirus
Corona has been causing damage to existing industries, but has created new industries.
The biggest change brought about by the coronavirus is the increase in the number of office workers working from home.
Work style reform has been promoted by the Labor Standards Office even before the COVID-19 pandemic, but the coronavirus created enforcement and the home office has rapidly become a part of the company.
This will lead to more active individual investment. Securities companies have increased their applications. Newly built detached houses are also doing well. Demand for shared offices is growing, and TKP is expecting an increase in inquiries.
The rise in unemployment rate has led to securing part-time workers at supermarkets and retail stores, which previously had a shortage of people.
Recently, competition for part-time workers has intensified, and it seems that the quality of part-time jobs at supermarkets is improving.
Apparently, the number of applicants to become engineers is increasing. It seems that some people are trying to apply for programming schools or use as a side job.
If you keep looking back, you will regret the change. It's difficult to change your mindset, but you just have to cut off the past and move forward. New gaps are being born into the world.
Where is the 100 Blue Ocean?
This time, we will introduce "Nikkei BP Research Institute 2030 Outlook: 100 Blue Oceans to Change Your Business" (Nikkei BP Research Institute/Nikkei BP), a book that predicts 2030, published at the end of 2019.
Because this book was written before the COVID-19 pandemic, there are areas that are currently difficult to utilize, such as inbound tourism, but the health and work style reform fields are actually taking on the realization of reality.
This book focuses on 100 new markets that are emerging towards 2030.
The changes in the economy that Japan and the world are facing will help us find a market perspective from various perspectives.
Personally, I'm curious about the gold
I would like to introduce some of the gold coins that I personally find interesting.
Gear swamp
This is a general English expression for equipment necessary for diving, and refers to the phenomenon in which you buy all the necessary items to start a hobby such as bicycles, camping, or fishing, and then you start buying to an unnecessary level.
The things that are familiar to you include bicycle swamps, camp swamps, camera swamps, and sauna swamps.
To be honest, modern society adults who can live a certain level of fulfillment are left with too much free time.
There are more and more people who have hobbies and live their lives viewed as happiness as spending money on hobbies.
This was a phenomenon brought about by work style reforms and two days off per week, and until before 1990, it was impossible to imagine how to spend time on such a variety of hobbies.
The number of successful small businesses is also increasing, selling goods that appeal to emotional value through D2C (EC direct sales).
BASE and Shopify are probably the ones that are well-known in this market.
###Use of Intelligent Seniors
Recently, voluntary retirements have resulted in a rapid increase in intellectual seniors in Japan.
However, it is currently difficult to find a new job, and the current situation is that they are unable to properly open their skills to society.
Some personnel may change jobs overseas, leading to technology leaks.
There, the intellectual seniors become teachers and create a space for teaching things.
Young people are basically activist idiots, so they often solve problems that intellectual seniors have already experienced and learned.
Until now, offline drinking venues have been used, but they will be offered as a more formal venue.
For example, prepare positions in startups that utilize intellectual seniors. Part-time is no problem.
Young people will take advantage of this knowledge from their field of expertise and take action to make use of this.
A place for inheriting the secret techniques is needed.
Unmanned governance
Currently, most municipal services can be unmanned at the experimental level.
The city's issues are extracted from the city's incidents, accidents, residents' social media, and actual actions, and solved them unmanned.
It detects the risk of road traffic congestion and accidents in advance, and dynamically controls speed limits, inlet and center line.
Responses to fires and incidents will also be unmanned. Self-driving patrol cars and fire trucks will automatically rush to respond.
In a modest example, it is not unmanned, but labor savings are also possible.
Move the suggestion box online. When residents post photos or comments that they feel dissatisfied on social media, they will be turned into tickets online as issues, and the subscriber will handle the resolution as part-time jobs.
The final initiative is, so to speak, a system to restore the city's mutual aid associations that were once in the past.