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[Graduation] A gimmick that makes you want to join in
Roughly speaking
- A mechanism that encourages people to want to join you.
- A file box that makes you want to organize, a toilet that you want to aim for, and a torii gate that suppresses your actions.
- The key is to make your own actions by making the options you have increased through the mechanism. There is no forced or restriction.
I want to
What often attracts attention in the context of behavioral economics and design thinking is the idea of "make you want to join" tricks.
Instead of suppressing unmoral behavior with caution, you will no longer be thinking of trying to do it based on psychology.
"Likes" on social media are one of them. When I post beautiful photos or happy posts, I press like instead of greeting them.
The person who posted it was happy to see the "likes" that he left unintentional. Whatever your motivation.
Those who post more will post a variety of photos and become addicted to earning likes.
The mechanism that makes you want to join you can manipulate people like magic.
Various examples of gimmicks
There are many cases of "In-Graduation: How to Create Ideas That Move People (Matsumura Mahiro/Toyo Keizai Shinposha)", but I would like to introduce some of them this time.
Filebox
Targeted toilet
The good points of the gimmick
According to the author, the mechanism has three characteristics that are not found in regular warnings.
Fairness: No one suffers any disadvantage.
Attractiveness: Being invited to action. Never force yourself to act.
Duality of purpose: The purpose of the rigger and the rigger are different.
The third purpose duality is characteristic of the mechanism. This refers to the fact that the purpose of the person rigging (the issue they want to solve) is different from the purpose of the person rigging (the reason they want to act).
The file box mentioned above involves the challenge of "wanting files to be organized", but the person who is actually set up acts in line with the goal of "arrange the lines." The purpose is exquisitely off.
There are many other examples and categories, so please take a look first.