Gonjitti Blog
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[People get excited about the devil] Why does Horiemon's book sell for true feelings?


Roughly speaking

  1. A method that incorporates human psychology that is rampant in the world.
  2. People get excited about Horiemon, who really talks about things
  3. To outdo the devil, first recognize the devil.


Methods that incorporate human psychology are influencing


There are many methods in the world that incorporate human psychology.


Hezumaryu's firestorm marketing.


Business development uses the incredible persuasive power and social proof that ROLAND is a charisma-smartist.


Kaiji deliberately becomes a scumbag character and creates sympathy. Beer is devilishly tasty when you get thirsty.


People interact with various information and select information. Behavioral economics is a study of the various psychological tendencies that arise because we are human.


While people try to be rational, people tend to be influenced by bias because they are people.


This book focuses on the dark side of human psychology, such as evil and desire, and teaches behavioral economics in a funny way with vivid examples.


The author is Matsumoto Kentaro. Personally, Gonjicchi loves Matsumoto's books. I've read all of the books I've done up until now. He teaches marketing with his light-hearted narration every time, so he's a huge fan.


Matsumoto's marketing book is also interesting, so I hope you'll read it. It is used as a reference for developing new products and coming up with ideas.



Going crazy about Horiemon


Horiemon's books have been consistently popular. I personally like the Time Revolution.

Book Review Maximize your time. "Time Revolution - Don't Live Waste for a Second" (Horie Takafumi/Asahi Shimbun Publishing)


Why is it gaining support? This is because Horiemon can express his true feelings that ordinary people can't say without hesitation.


Usually, people try to balance good and bad relationships in interpersonal relationships. Sometimes they become friends as friends, and sometimes they become friends as comrades who dislike each other's common partners.


This balancing action will help people avoid situations where they are isolated.


However, in Horiemon, there is no sense of balance. fair and just. Good things are good, and bad things are clearly bad.


Even if you say something and become isolated, you have the strength to be willing to be isolated. That's why I'm so thrilled that I'm dying.


In the book on Time Revolution mentioned above, there is a passage that clearly states that he hates people who call him. Many people will relate to it. Chat allows you to share information more with people than with phone calls without taking away the other person's time.


However, when trying to balance relationships, there are few people who can tell the other person face to face and not call them. Horiemon, who has made public statements, looks cool.



Capturing the devil of human psychology


Reading this book will help you understand how many different biases humans are swayed by.


You will be able to view yourself more objectively and make rational choices in the true sense of the word.


Conversely, you will likely be able to use it against the other party. A behavioral economics approach is essential in marketing.


However, if misused, it could become a scam. Be sure to follow the dosage and dosage.



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Recommended design books. Packed with tips for designs that you can use forever. I use it a lot too.